Guide The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)

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Thanks for telling us about the problem. Return to Book Page. Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.


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Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill Hour Course: Product Development puts you on the fast track to making your dream product a success.

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Mar 15, Emily Williams rated it it was amazing. Andrea Belz' book is a complete guide to new product development, from initial strategy to execution.

The McGraw-Hill Hour Course Product Development - Andrea Belz - Häftad () | Bokus

It also includes in-depth discussions on critical topics that are poorly covered in formal programs, particularly value propositions. Belz also discuss Andrea Belz' book is a complete guide to new product development, from initial strategy to execution.

Belz also discusses ways to measure progress to facilitate management of the product development process. The book draws heavily on published case studies and other materials to show examples from large organizations. The book is equally helpful for entrepreneurs on their first start-up as well as product managers in established organizations who want to review their product lines.

Stephen Harper rated it really liked it Jan 24, Max Hinkley rated it really liked it Nov 20, Karina rated it liked it Nov 23, John rated it really liked it Sep 17, Michelle Sander rated it liked it May 30, Jamie Hermes rated it really liked it Oct 25, Connor S rated it really liked it Feb 27, Thomas F James rated it really liked it Jan 25, Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task.

The McGraw-Hill 36-Hour Course Product Development

Market leaders are developing innovative processes that all but guaran As a well-known expert in technology commercialization, she has provided guidance to global leaders in innovation, including the Jet Propulsion Laboratory and the California Institute of Technology.

Her savvy combination of technology review and business analysis has been used by groups ranging from General Electric to NASA.

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Belz's deep expertise in evaluating investment opportunities has attracted venture capital funds, investment banks, private equity groups, and individual investors. An opinionated thinker and talker!

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Belz has spoken at a number of universities, including the California Institute of Technology, Pepperdine University Graziadio School of Business, and the University of Southern California, and she has given seminars on product development, financial management, and entrepreneurship. Belz is a long-time member of the Pasadena Angels and has mentored many start-up companies.

She has worked closely with the highly successful Los Angeles County Business Technology Incubator and advises groups on development and implementation of public-private partnerships that stimulate economic development and innovation. She holds a B. A fierce champion of equality of opportunity, she has mentored young women throughout her life, starting with her younger sister and moving on to talented scientists and executives. As a true believer in giving back to the community, Belz supports a number of philanthropies in Los Angeles.