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Upload your videos to Facebook directly. Such videos receive more engagement and shares than YouTube links, according to a quintly study. After videos, blog posts and curated content are the next types of posts that do well on our Facebook Page. Apart from sharing our blog posts, we also curate high-quality proven content from third-party Pages and sites. We have found posts that are both educational and entertaining do the best for us on Facebook. A great way to find high-quality content is to use the Facebook feature, Pages to Watch. Instagram has become a place where people post only the best photos and videos on their profile.

Instagrammers appreciate aesthetic quality in visual content and will often make the effort to transform the banal into a thing of beauty. Brands seeking to engage teens and young adults will want to offer an organic experience by aiming for quality, too. Images and video will ideally be beautiful, thoughtfully composed and artfully presented.

Social Networking 101: A Beginner's Guide to Facebook, Twitter, Google+, & LinkedIn

Here are a few types of high-quality photos you can post to Instagram:. If you sell physical products such as fashion or food, you can post high-resolution photos of your product in various settings. Califia Farms califiafarms does a great job with this. Another popular type of Instagram photos from brands are behind-the-scenes photos. These could be photos of people in the company, events, or the making of a product e. User-generated content grew our Instagram account by over percent in a year. A post shared by Buffer buffer on Aug 23, at 8: Motivational and inspirational quotes are one of the most popular content types on Instagram with more than 42 million posts tagged with quotes at the time of writing.

A brand that does a great job creatively integrating quote posts into their Instagram profile is WeWork wework. If you are unable to get such photos with quotes, you can also create graphics with quotes using free design tools like Canva and Adobe Spark.

Find Your Industry

For example, Kelli Pease happster grew her side project, The Happster, a blog about happiness, to nearly a , followers, with most graphics with quotes. Here are three tips from Andrew Hutchinson of Social Media Today for getting the most out of your quote posts:. There are many different ways of using Instagram Stories for your marketing.

Here are a few examples:. While sharing your Instagram Stories, remember to keep them in line with your Instagram marketing strategy. A fast way to create great-looking Instagram Stories is to start with a template. Here are 10 free customizable Instagram Stories templates you can use. The most common reason why people use Twitter is to keep up with news, according to a survey of over 3, people by the American Press Institute. It's a jack-of-all-trades so big that, for some, it's synonymous with the word "Internet. LinkedIn Some refer to it as the business version of Facebook, minus the games, of course.

It focuses on the kind of networking that helps people get jobs. Is it a Facebook killer? Twitter Though technically a micro-blogging service, Twitter does play in the social networking space.


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Tweets are, essentially, the same as status updates or links on Facebook; they're just limited to characters. You can follow anyone and anyone can follow you, and you don't have to do anything to make this happen unlike Facebook, where making "friends" requires approval from both sides. Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 25 years ago.

In other words, targeting the right users with the right content is key to seeing an increase in sales. When you think about your brand, are you a company that can offer a lot of visual content? Photographs , for example, are perfect for Instagram and are great for Facebook and Pinterest as well. Infographics are ideal for these platforms as well. If you blog frequently or post a lot of white papers or reports, you might link to them from Twitter, Facebook or LinkedIn.

Do you have tips that are easily shareable in a tweet? When you consider the various social media platforms, be sure to look at the demographic data of those networks as well as the types of content you realistically have to offer. You could spend hours upon hours creating content and sharing it around the clock.

The Difference Between Facebook, Twitter, Linkedin, Google+, YouTube, & Pinterest

Before you get in over your head, pause to consider what kind of commitment you really want to make to social media. What can you afford? How much are you willing to spend or to allow your marketing team to spend? Once you have a budget established, you can figure out what you realistically can expect in terms of an editorial calendar. That is, how many posts a week do you want to strive for? Anyone can post on a social media platform. But not everyone has something original to say.

A lot of companies are failing to add value when they post. It can also be entertaining or inspirational. You can also pay to run video ads on YouTube. Should you start buying up social ad space? But start with the free stuff for a few months and then re-examine your budget. So, how do you create or choose the right content? It helps them accomplish something. It makes them smile.

Articles By Product

And all of that value inspires them to share your content with their own networks. We know that that social media is about engagement more on that soon and conversation. Content that encourages people to have a conversation with you will drive engagement.


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Rather than raising brand awareness or driving overall sales, a social media campaign has a narrow focus. Just like any marketing or advertising campaign, a social media campaign requires strategic thinking around the following:. Consider this simple sample campaign. You might do a social media campaign around inviting your customers to name your ale. Your TheAleontheHead campaign might seek to generate name options for your product managers to choose from. A company that manufactures and sells blenders might offer content on how to make your own baby food.

Social Media Marketing

A cleaning products company could create loads of content on how to get certain stains out of your clothes. No one ever got fit by staying home. Tug at the heartstrings with emotional content. A testimonial or review from a customer is powerful content.

For example, the owner of a restaurant might share an insight on the way mealtimes change when people put away their mobile phones. No one follows you to hear to blab about yourself. You know how you hate that guy at the cocktail party who blathers on about himself? The people you want to talk to are engaging and interesting. They can talk about something other than themselves. They add value to the night and to your life. You want to be those people on social media. Still not sure the best way to engage with social media for small business?

Check out these five tips:.